Europe 2011 - TIPAS - The International Precast Associations Summit


taking place during SAIE Precast / ICCX Europe  - All the presentions will be hold in the gallery above halls 25/26 of the exhibition center.

October 6 - Gallery above halls 25/26
Topic of the day: „International Cooperation of Precast Concrete Associations”
10:00 – 10:15 Opening Remarks
  • Alessio Rimoldi, BIBM
  • Holger Karutz, CPI worldwide
10:15 – 13:30 Successful Activities
  • Promotion
  • Education
  • CertificationPrograms
  • Standardization
  • Research&Development
  • IndustryStatistics
  • InsuranceOffers
13:30 – 14:30 Lunch break
14:30 – 17:00 Marketing & Challenges

Marketing

  • PrecastConcreteDesignWebsite
  • MultiMediaMarketing

Challenges

  • Financing
  • Substitutes
  • KeepingMembers
  • GrowingMembership

October 7 - Gallery above halls 25/26
Topic of the day: „How to grow an association”, organized by Sue Froggatt, Sue Froggatt Training & Consulting, UK
10:00 – 11:00 Presentation
  • The options you have for growing your membership
  • Essential research to undertake before recruiting new members
  • How to decide who to target for membership
  • The most effective ways to recruit new members
  • When not to recruit
  • Options for membership fee structures/categories
  • Options for growing non-dues revenue (i.e. not subscription fees)
  • Dealing with competition, i.e. developing a positioning strategy
11:00 – 16:00 Workshop (lunch in between)
  • Preparation & Research
    • Development of membership growth plan
    • Reflecting on changing needs and experiences of members
    • Who should be responsible for new member recruitment and member retention activities
    • ...
  • Recruitment Triggers & Collaboration Opportunities
    • Catalysts to trigger interest
    • Selection of good prospects for membership
    • ...
  • The Four Stages In The 'AIDA' Rectruitment Process
    • A – Attention
    • I – Interest
    • D – Desire
    • A – Action
  • Lead Management & New Member Orientation
    • How to deal with existing members
    • How to orientate new members
    • ...
    16:00 – 17:00 Closing session
    • Results
    • Outlook
    Closing session will be chaired by Alessio Rimoldi, Secretary General of BIBM, the European Precast Concrete Federation